Time to Ride, an initiative of the American Horse Council, today announced an aggressive grassroots effort designed to engage 100,000 new people with horses in a 100-day period.
The 100 Day Horse Challenge is a nationwide campaign intended to expose at least 100,000 new people to horses while providing $100,000 in cash and prizes to participating stables, organizations and businesses. The program will enlist 1,000 stables, horse clubs, venues, organizations or individuals to register as an official Time to Ride “Host” and compete in the 100 Day Horse Challenge, which kicks off June 1. Participating hosts will be divided into small, medium and large divisions by size, and challenged to provide a horse experience to as many new participants as possible. Activities may include education, riding, grooming, learning about horsemanship and more.
Individual cash prizes up to $25,000 as well as stable equipment, feed, veterinary supplies and more will be awarded to the hosts that garner the greatest number of new, verified horse enthusiasts.
The Challenge is open to the first 1,000 hosts capable of growing the horse industry, including stables, instructors, clubs, events, recreational riders, equine service professionals, veterinarians, shows, facilities, racetracks and more. Registered hosts will receive extensive marketing support from Time to Ride, including listing on the Time to Ride Map with special denotation as an official Time to Ride Host.
Hosts can register starting in April for the Time to Ride 100 Day Horse Challenge at timetoride.com. Registration deadline is May 15. For more information, please visit timetoride.com or email Christie@timetoride.com.